The Problem

You left the corporate world for freedom - not to become the full-time customer service rep, tech support line, and booking coordinator for your business. If every sale still depends on you answering DMs, manually sending links, clarifying offers, fixing backend issues, and guiding people one-by-one to the checkout, you’re not running a streamlined business. You’re holding together a hot mess with sheer force of will.

You’re probably leaking sales if:

• Your buyer has to dig to figure out what you sell

• Your website and Instagram don’t clearly guide people to the next step

• Your offers are positioned in a way that confuses people instead of converting

• You spend way too much time answering DMs, sending links, and explaining how to buy

• Your booking, checkout, email, and follow-up process depend on your constant attention

• Your brand says premium, but the buying experience says, “you’re on your own, bitch”

We clean up the backend, tighten the sales path, and streamline the systems so you can run your business from your phone — without it running you.

How Did I Get Here?

This work didn’t come out of nowhere.

I’ve spent years inside both worlds — the personal growth and embodiment space, and the technical world where systems either work… or they absolutely do not.

And over and over, I saw the same thing: brilliant, capable women becoming the bottleneck in their own business because the backend couldn’t support the brand.

I got obsessed with solving that.

Because when the structure is shaky, everything takes more energy than it should. Leads slip through the cracks. Admin piles up. Simple things feel harder than they need to. But when the systems are clean, the whole business moves differently. It breathes differently.

That’s the work I do now: building strong, supportive backend infrastructure for women who are done duct-taping their business together and ready for systems that can actually hold their growth.

I bring over 20 years of experience as a full-stack web developer, with deep knowledge of HTML, CSS, JavaScript, API integrations, and the logic that makes platforms, automations, and digital ecosystems actually function. In other words, I know how to take the corporate out of your systems without sacrificing strength, strategy, or scalability.

That’s the heart of this work.

What This Is

The Backend Bitch Makeover is a short, strategic sprint designed to fix the friction points that are slowing down your sales, muddying your brand, and keeping your business overly dependent on you.

We use the 'Bitch-to-Boss' Architecture.

Most tech people change the oil.
I look under the hood, rewrite the logic, and rebuild the path so your business can move without you manually pushing it forward every day.

Step 1: The Integrity Audit

We find the leaks across your sales path, offer flow, brand touchpoints, and backend systems.

Step 2: The Logic Build

We connect the pieces that need to talk to each other — inquiries, content, booking, payment, email, automations, and follow-up — so the buyer journey actually makes sense.

Step 3: The Mobile Command Center

We simplify the setup, so your business is easier to manage, monitor, and lead from your phone.

We’re taking the corporate out of your business without taking the structure out of your business.

Who Is This For?

This is for you if:

• Your business is actively growing, and your backend needs to grow with it

• You’re launching, refining offers, or changing your sales path

• You want someone who can see both the strategy and the tech

• You don’t want to explain your whole business to a random contractor every time something breaks

• You want your website, checkout, booking, email, automations, and backend to actually support the business you’re becoming

This is not for you if:

• You think everything in your business is “fine.”

• You are a “and then I need this” person at the last minute

• You’re okay with having someone take weeks to build your back end

• Your business constantly changes ideas every week.

What We Refine

We’re not just cleaning up loose ends — we’re upgrading your entire business experience.

Depending on your business, that may look like:

• making it ridiculously easy for people to know where to go and how to pay you

• tightening the journey from “I’m interested” to “I’m in”

• refining your online presence so your business feels clear, elevated, and premium

• simplifying your tech and platforms so the backend actually supports your growth

• optimizing your pages and touchpoints so they convert without constant babysitting

• anchoring your pricing in self-respect and clean positioning

• removing friction so sales happen faster, smoother, and with less effort

Every sprint is tailored, but the goal is the same:

Every sprint is tailored, but the goal is the same: clean up the hot mess express and turn it into a smooth, sparkly butterfly business.

The Result

The outcome isn’t just a tidier backend — it’s a business that feels more refined, more functional, and far more supportive of your growth.

By the end of the sprint, you’ll have:

• clarity about your backend ecosystem and what to keep, retire, or evolve

• more seamless client pathways that reduce friction in the buying process

• a stronger sense of cohesion across your brand and customer experience

• more freedom to operate as the CEO, not as the constant middleman

The result is a business that feels:

• streamlined

• spacious

• polished

• easier to lead

• easier to scale

• easier to buy from

• aligned with the caliber of the work you do

The ‘No Bottleneck’ Back End Menu

1. Basic Bitch Setup — $888

For the business owner who knows the backend is messy and just needs the essentials cleaned up so things stop feeling like duct tape and panic.

Includes:

• Basic backend organization

• Cleaned-up booking/payment flow

• Essential automations

• Simple client/customer pathway cleanup

• One focused setup project

• Standard turnaround

Best for: “I don’t need the whole empire rebuilt. I need this one thing to finally work.”

2. Backend Bitch Makeover — $1,200

For the business owner who wants the full lead-to-paid-client pathway built, cleaned, automated, and organized.

Includes:

• Full sales pathway setup

• Booking process optimization

• Payment/checkout flow

• Backend organization

• Automations

• 1 x 60-minute sales/pathway strategy call

• 2–3 revisions

• 1-week turnaround

Best for: “I want someone to come in, un-fuck the sales backend, and make the path from interested lead to booked/paying client actually work.”

3. Rush Backend Bitch Makeover — $2,000

For the “I needed this yesterday” business owner.

Includes:

• Everything inside the Backend Bitch Makeover

• Priority delivery

• Front-of-line access

• Rush turnaround

Best for: “My backend is costing me time, sales, and sanity, and I need this handled now.”

4. Full Website Build — Custom Inquiry

For full websites, bigger backend ecosystems, more pages, more copy, more tech, or more complex sales architecture.

Custom quoted based on scope.

Handling the Tech Stack Fear

"Do I need to buy new software?" Usually, no. I specialize in making your existing tech actually talk to each other. We optimize what you have before we add a single new monthly subscription.

"How much of my time will this take?" This is a sprint for me, not you. We have one 60-minute deep dive, and then I go behind the scenes to build. You stay in your zone; I stay in mine.

What You Receive as a Result of Working With Me: Fields of Freya

What It’s Like Working With Me: Testimonials

Investment: $888 - 2k

You could hire a full-time Operations Manager for $6k/month. Or you could keep losing $2k/month in missed leads. Or, you can make a one-time $1,200 investment to have a 20-year dev expert build your "Digital Employee" that never sleeps.

You can keep manually sending links and apologising for your checkout... or you can have a ‘Digital Employee’ that works 24/7. Which one supports the woman you’re becoming?