Backend Bitch Makeover
with Rachel Duxler
I help online business owners who have outgrown DIY systems build a backend that runs smoother, supports growth, and frees up their time and energy.
The Problem
You left corporate to be free, but now you’re a slave to your DMs and a website that looks like a 2017 LinkedIn profile. Every minute you spend manually sending booking links is a minute you aren't being the CEO. You aren't just stressed—you're the bottleneck in your own empire.
It may technically work, but everything is all over the place.
You’re leaving money on the table by:
Having a website that looks like a professional LinkedIn profile
Not putting what you’re selling at the top of your website or social media
You sell too many programs, and nobody has any idea what the fuck you’re doing!
You spend waaaaayyy too much time in the DMs and not enough time closing the sale
Your IG profile says one thing, but your brand says another, leaving your buyers confused AF
This sprint helps you organize your shit so that you can run your business from your phone
How Did I Get Here?
This work didn’t come out of nowhere.
I’ve lived inside both sides of it — the personal growth world, the embodiment world, the messy behind-the-scenes world, and the technical world where systems either work or they absolutely do not. And what I kept seeing was this: smart, capable women were becoming the bottleneck in their own business because the backend couldn’t support the brand.
I got obsessed with solving that. Because when the structure is shaky, everything takes more energy than it should. Leads get lost. Admin piles up. Simple things feel harder than they need to. But when the systems are clean, you move differently. The whole business breathes differently.
That’s the work I do now — building strong, supportive backend infrastructure for women who are done duct-taping their business together and ready for a setup that can actually hold them. I take the corporate out of your systems.
I have over 20 years of experience as a full-stack web developer with knowledge of HTML, CSS, JavaScript, and API Integration. I understand systems, software logic, and backend infrastructure well enough to adapt across platforms. That’s barely scratching the surface.
What This Is
The Backend Bitch Makeover is a short, strategic sprint for business owners who want a clearer, more polished pathway to make that money, honey!
We use the'Bitch-to-Boss' Architecture.
Step 1: The Integrity Audit (We find where the money is leaking).
Step 2: The Logic Build (We sync your APIs so your IG, Email, and Bank Account finally talk).
Step 3: The Mobile Command Center (Configuring your business to run entirely from your phone).
We’re taking the corporate out of your business and making it enjoyable again.
Who Is This For?
This is for you if:
You’re a full-time business boss, babe, who wants to be able to work from her cell phone anywhere in the world
You want to have automated emails and DMs so you’re not spending all your time in customer service mode
You want a direct pathway so someone can buy from you immediately.
Your booking process has too many steps, slowing you down from $$$
Your systems aren’t working for you anymore, and you’re about to burn your biz to the ground
This is not for you if:
You think everything in your business is “fine.”
You are a “and then I need this” person at the last minute
You’re okay with having someone take weeks to build your back end
Your business constantly changes ideas every week.
What We Focus On
Depending on your business, we may focus on things like:
Automating your DMs/Emails
Putting your link to buy at the top of your page
Instagram bio/profile refinement
Migrating all your shit onto one platform
Tweaking your website/sales page
Getting clear on your prices (no more discount Debbies)
Reducing the time between a client inquiring and buying
Every sprint is tailored, but the goal is the same:
Clean up the hot mess express and turn it into a sparkly butterfly business.
The Result
By the end of the sprint, you’ll have a clearer sense of:
Where all your backend shit is
A way for clients to buy without being the bottleneck
How to create a more cohesive brand experience
You being the business and out of the weeds
The result is a business that feels:
Cleaner
Like a breath of fresh air
Excited to work on
Easier for people to buy
The ‘No Bottleneck’ Guarantee
If by the end of our 14 days your booking process isn't at least 50% faster and your "back end" isn't fully organized, I’ll keep working for free until it is. I’m here to kill the mess, not add to it.
